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PR Pros Need to Practice What They Preach
When I launched this blog a few weeks ago, I cited the problem that many marketeers have finding the time and resources to service their own marketing needs. It’s interesting that Marc Hausman, founder...
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Pitching B2B versus B2C Stories – You Have to Know Your Subject
The most basic rule of effective marketing and PR is understanding your target audience. You need to be able to empathize with the business needs of your reader; to walk a mile in their Cole Haan’s....
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Hiding Behind the Anonymity of the Web
My recent blog post about marketing professional who have lost the art of picking up the phone resonated with a lot of my peers on LinkedIn. A number of seasoned PR pros noted that the younger...
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Understanding the Value of the Newswire
When I start working with new clients, I inevitably have to talk to them about newswire services. If the company is larger or publicly traded, then the need for using one of the big three wire...
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Why the RFP Is Antiquated
I have been spending a good portion of my work day today working on a marketing Request for Proposal (RFP) for a local educational institution. While I have been reviewing this RFP in detail, I have...
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Working with Solo PR Practitioners Means You Get More for Your Investment
Many thanks to Alison Kenney and Lindsay Olson for this week’s blog post on Lindsay’s PR recruiting site, Six Things You Didn’t Know About Solo PR Practitioners. In her guest post, Alison offers six...
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